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We Start with a Plan

From the beginning of the project, a detailed planning phase was carried out to gain a deep understanding of the client’s needs and outline a clear roadmap for the design process. This stage included the selection of key methodologies and tools, with a special focus on analyzing the value proposition, evaluating the information architecture, and redefining the user interface.

We Start with a Plan


From the beginning of the project, a detailed planning phase was carried out to gain a deep understanding of the client’s needs and outline a clear roadmap for the design process. This stage included the selection of key methodologies and tools, with a special focus on analyzing the value proposition, evaluating the information architecture, and redefining the user interface.

work info@brieffdesign.com

work

info@brieffdesign.com

Development of an educational platform concept applied to the sale of online courses.

Development of an educational platform concept applied to the sale of online courses.


Sector: Digital education, health tech, regulatory matters, e-learning.


Challenge : 1. The company needs a new website design to sell its online courses.

2. Redesign the information architecture of the site to ensure users can easily understand how to

manage their courses.


Tasks: Research, UX UI Design, Branding, Prototyping, Usability, Testing


Sector: Digital education, health tech, regulatory matters, e-learning.


Challenge : 1. The company needs a new website design to sell its online courses.

2. Redesign the information architecture of the site to ensure users can

easily understand how to manage their courses.


Tasks: Research, UX UI Design, Branding, Prototyping, Usability, Testing


Sector: Digital education, health tech, regulatory matters, e-learning.


Challenge : 1. The company needs a new website design to sell its online courses.

2. Redesign the information architecture of the site to ensure users can easily understand how to

manage their courses.


Tasks: Research, UX UI Design, Branding, Prototyping, Usability, Testing

The story of ALUDD begins with a key need: access to specialized training in regulatory affairs. Throughout my career in the sector, I have witnessed the challenges that companies and entrepreneurs face when navigating a complex and ever-changing regulatory environment.

Recognizing that a lack of regulatory knowledge is a barrier that limits growth and competitiveness, I decided to create ALUDD. What did I discover?

Education in regulatory affairs is not just about meeting legal requirements but also about empowering professionals with the knowledge needed to make strategic and secure decisions in a highly regulated environment.

The story of ALUDD begins with a key need: access to specialized training in regulatory affairs. Throughout my career in the sector, I have witnessed the challenges that companies and entrepreneurs face when navigating a complex and ever-changing regulatory environment.

Recognizing that a lack of regulatory knowledge is a barrier that limits growth and competitiveness, I decided to create ALUDD. What did I discover?

Education in regulatory affairs is not just about meeting legal requirements but also about empowering professionals with the knowledge needed to make strategic and secure decisions in a highly regulated environment.

Overview


We Start with a Plan

From the beginning of the project, a detailed planning phase was carried out to gain a deep understanding of the client’s needs and outline a clear roadmap for the design process. This stage included the selection of key methodologies and tools, with a special focus on analyzing the value proposition, evaluating the information architecture, and redefining the user interface.


We Start with a Plan

From the beginning of the project, a detailed planning phase was carried out to gain a deep understanding of the client’s needs and outline a clear roadmap for the design process. This stage included the selection of key methodologies and tools, with a special focus on analyzing the value proposition, evaluating the information architecture, and redefining the user interface.

Benchmark

In the Benchmark phase, we conducted a detailed analysis of the visual and functional aspects of various online education platforms that offer features similar to those ALUDD aims to implement, such as course management, user learning experience, and navigation structure. While these platforms are not direct competitors, they provided valuable insights into information architecture and interaction flows.

For this analysis, we studied platforms like Domestika, Coursera, Crehana, and Udemy, selected for their relevance in online training. By examining their interfaces, subscription models, user experience, and navigation structures, we gained key insights into industry best practices and student expectations. This study allowed us to make design decisions aligned with user needs, ensuring an intuitive and efficient learning experience.

Finding Problems

In the development of ALUDD, we created user personas based on research and interviews to understand user needs and design solutions aligned with their expectations. From these insights, we developed the Customer Journey, identifying friction points and optimizing information architecture and navigation. This allowed us to create an intuitive and efficient platform, enhancing the learning experience and facilitating access to training in regulatory affairs.

In the development of ALUDD, we followed a structured UX process, starting with low-fidelity wireframes to define the information architecture and navigation, ensuring a clear structure before moving forward. Then, we created high-fidelity prototypes, incorporating visual elements and key functionalities, which were tested with users to optimize interaction and usability. This iterative approach allowed us to design an intuitive and efficient platform, aligned with the needs of students and professionals seeking training in regulatory affairs.